Shunch (Շունչ) is the name we give our wines. Translated from Armenian, this word means "breath." In the Armenian language, it holds a profound and multifaceted meaning: it is not only the physical act of breathing but also the very essence of life, the soul, a spark of the divine in every living being.
In Armenian, the Bible is called "Astvazashunch," which translates as "the breath of God" — the presence of the divine, the breath of the Lord.